Day: February 2, 2024
The Decline of a Lifestyle Guru: Divorce, Unfollowers, and a Lost Lamborghini
The silver Lamborghini Huracán Performante was the stuff of teenage fantasy: $350,000 of aerodynamic metals and lightweight upholstery, packed into a taut and powerful body. Ben Armstrong, a cryptocurrency evangelist with more than one million YouTube subscribers, loved it dearly. When he started shopping for a Lamborghini, Mr. Armstrong worried that he’d have to spend […]
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The Strategic Approach of X in Captivating Influencers
Struggling to find its niche in the world of social media influencers, Twitter has attempted various strategies to attract creators before Mr. Musk’s leadership. The platform provided funding for podcasters, appealed to digital artists during the NFT boom, and experimented with audio discussion feature Spaces. The company has not required exclusivity agreements with creators for […]
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