AI Chatbots: The Unpredictable Adventure of Holiday Shopping

Shopify, Instacart, Mercari, Carrefour, and Kering have all launched chatbots in the last year. Walmart, Mastercard, and Signet Jewelers are also testing chatbots.

Carl Rivera, a vice president at Shopify, explained that the Shop A.I. chatbot breaks down customer questions and suggests relevant products based on reviews and purchase history.

While chatbots have been used in retail for some time, the newest versions are capable of more personalized and authentic interactions, according to Jen Jones, the chief marketing officer of Commercetools.

However, the question remains whether consumers want this technology. Olivier Toubia, a marketing professor at Columbia Business School, pointed out that consumers prefer simplicity and may not want multiple generative A.I. tools for different purposes.

Nicola Conway, a lawyer in London, tried Kering’s Madeline chatbot to find a pink bridesmaid dress, but only received one recommendation, which she did not end up purchasing.

News

Moms Managing Girl Influencers: A Marketplace Stalked by Men

Elissa began receiving threatening messages early last year from a person calling themselves “Instamodelfan” targeting her daughter’s Instagram account. Despite having over 100,000 followers, the account has been under scrutiny for potentially exploiting children in exchange for money. However, the issue runs deeper than that. Research from The New York Times found that the platform […]

Read More
News

Insights from The Times’s Investigation of Child Influencers

Instagram maintains the 13-year-old minimum age for accounts, but parents can take control, largely for their daughters’ ambitions to become influencers. Parents initiate their child’s modeling career or gain favor from clothing brands, but a dark subculture emerges, controlled by men attracted to minors, as per The New York Times. The emergence of mom-run profiles […]

Read More
News

Rising Threat: China’s Growing Cyber Espionage and the New Vulnerability

Beijing’s Networks Expanding Hacking Efforts China has spread its hacking reach with new tools that exploit computer vulnerabilities and a network of contracted vendors. The large scale of China’s hacking operations poses a significant threat, with the FBI reporting China’s hacking program to be larger than all major nations combined. The U.S. has tracked consistent […]

Read More