The music streaming giant Spotify introduced “daylists” feature that offers users three new algorithmically generated playlists a day, each with an ultra-specific title. The often baffling titles have recently captured the attention of social media, propelling the service to fresh popularity about four months after its September debut. The feature’s ability has led many users to amuse and share their own playlists with quirky titles. The playlist names are ginned up by A.I. using machine learning and thousands of descriptors. Four out of five Spotify users stated that the platform’s personalized offerings are what they like most about the brand. The daylists have gained popularity on social media as they allow for a more thorough understanding of an individual through music.
