Spotify Creates Day- Specific Playlists for Your Unique Audio Identity
Is Sunday your day of rest? Do you feel pre-stressed by your Monday ? Spotify seems to know with their “Nervous Ocean Monday Morning.” Being a Spotify user has never been more interesting. “Daylists” are the newest offering, introducing users to three new playlists a day, each with a very unique name.
The interactive playlists have become a popular topic on social media, leaving users amused. Spotify has their user’s attention with the “Midwest Emo Flannel Tuesday Early Morning,” and “Tailspin Self-Sabotaging Monday Afternoon” playlists. Not sure what to wear for a “Paranormal Dark Cabaret evening”? Spotify’s got you covered.
These quirky, attention-grabbing titles are crafted by A.I. “Spotify uses machine learning to pull together the thousands of descriptors that create the unique daylist playlist names,” said senior product director, Molly Holder. The daylist team is made up of data scientists and music experts who seem to be a hit in the social media world.
Spotify Wrapped and “sound town” have become beloved features, allowing users to share their listening history. Spotify users seem to enjoy these personalized offerings, fostering their unique audio identities.
It seems that people are taking these daylists with a grain of salt. Even in their confusion, users are enjoying seeing what music is being recommended to them.
Spotify’s witty approach runs the risk of offending users. Many are left scratching their heads at their daylist titles. Shayna Weiss was perplexed and amused with “Fun Purim Thursday Morning,” while Kyle Stanley shared playlists as a way to cultivate a better understanding of his personality through music.
The playlists are reminiscent of mixtapes with quirky titles, offering a fun way to interact with the everyday. Users look forward to discovering which playlists Spotify will generate for them next.