Apple’s High-End Vision Pro Headset Price Approaches $4,600 with Essential Add-Ons

When Apple revealed its Vision Pro virtual reality goggles at a tech conference last year, the audience was shocked by the price: $3,500. This is more than four times the cost of a new iPhone and 14 times the cost of a competing headset from Meta. The headset, marketed as a computer, movie player, and gaming machine, will be in stores on Friday, prompting discussions about its high price. Many wonder why people would pay so much for something they can already do with their computers, TVs, and game consoles. But the true cost of owning the Vision Pro is probably even higher, at $4,600. This is due to the add-ons and accessories that many would want to buy, including Apple’s $200 carrying case, $180 AirPods, $200 battery pack, $100 prescription lens inserts, $200 cushion, and $200 for a larger data storage option. Other options, such as Apple’s $500 extended warranty coverage, a $70 video game controller, and a $50 battery holder, could push the price above $5,000, before tax. Therefore, it’s important to consider the “phantom costs,” which are add-ons that significantly inflate the amount spent on tech products. This lesson applies to any tech products we use regularly, not just Apple hardware. For example, the extras for a Windows computer, such as more memory and earphones, can almost double the retail price. Similarly, smartphones like Samsung’s Galaxy S24 Ultra can end up costing more than expected due to the need for accessories like charging bricks, protective cases, wireless earbuds, and extra data storage. Therefore, the cost of tech products can add up quickly, and it’s important for consumers to be aware of these hidden costs.

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The Media Industry’s ongoing struggle to stay relevant in a digital age

The career of Roger Fidler exemplifies a warning: Sometimes, you can predict the future but still fall victim to it. Three decades ago, Mr. Fidler was a media executive promoting a vision of the future for newspapers. The rise of digital technology would allow for news to be accessed on portable devices all day long, […]

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The Continuous Decline of the Media Industry: A Losing Battle against the Future

Roger Fidler has had a front-row seat to the digital revolution in the newspaper industry. Thirty years ago, he was advocating for the future of newspapers as portable digital devices that would offer multimedia content to readers. While his vision has largely come to fruition with people constantly online and engaged with news, traditional media […]

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Biden Takes Action to Limit Sale of Personal Data to China and Russia

President Biden will issue an executive order to restrict the sale of American data to China, Russia, and four other countries in an effort to protect sensitive information from being used for malicious purposes. The order aims to prevent personally identifying data, such as locations, health records, and genetics, from being obtained by these countries […]

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