When Apple revealed its Vision Pro virtual reality goggles at a tech conference last year, the audience was shocked by the price: $3,500. This is more than four times the cost of a new iPhone and 14 times the cost of a competing headset from Meta. The headset, marketed as a computer, movie player, and gaming machine, will be in stores on Friday, prompting discussions about its high price. Many wonder why people would pay so much for something they can already do with their computers, TVs, and game consoles. But the true cost of owning the Vision Pro is probably even higher, at $4,600. This is due to the add-ons and accessories that many would want to buy, including Apple’s $200 carrying case, $180 AirPods, $200 battery pack, $100 prescription lens inserts, $200 cushion, and $200 for a larger data storage option. Other options, such as Apple’s $500 extended warranty coverage, a $70 video game controller, and a $50 battery holder, could push the price above $5,000, before tax. Therefore, it’s important to consider the “phantom costs,” which are add-ons that significantly inflate the amount spent on tech products. This lesson applies to any tech products we use regularly, not just Apple hardware. For example, the extras for a Windows computer, such as more memory and earphones, can almost double the retail price. Similarly, smartphones like Samsung’s Galaxy S24 Ultra can end up costing more than expected due to the need for accessories like charging bricks, protective cases, wireless earbuds, and extra data storage. Therefore, the cost of tech products can add up quickly, and it’s important for consumers to be aware of these hidden costs.
Apple’s High-End Vision Pro Headset Price Approaches $4,600 with Essential Add-Ons
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