Last July, Michael Puglia got his hands on a Ford F-150 Lightning electric pickup truck, which was the coolest car he had ever owned. The vehicle was spacious enough to carry his children and their hockey equipment, wouldn’t need any gasoline and was exhilarating to drive. However, as the weather got colder, the truck’s range dropped significantly, leaving him frustrated. After several software updates didn’t fix the problem, he was left questioning whether he should keep the truck. Sales of electric vehicles appeared to be on the rise in the U.S around 12 months ago but, by the end of 2023, sales started to slow. Ford, General Motors and other companies are scaling back electric vehicle investments while some dealers say hybrid vehicles are drawing more customer interest. The Ford F-150 Lightning seemed like a huge success when it was launched in 2022, but in 2023, demand for the vehicle declined. Despite strong sales in the last quarter of the year, Ford decided to cut its production by half in 2024. Pickup trucks have been an especially disappointing segment of the electric vehicle market. Owners and analysts attribute this to electric pickups losing a large part of their range when doing activities typical for trucks. The mileage of electric vehicles can be affected by factors like weather, driving habits and heavier loads. Consumer reluctance, charging infrastructure and technical issues like software malfunctions are also contributing to the slowdown of electric vehicle sales. Despite these challenges, the industry continues to move forward with analysts predicting 1.5 million electric vehicles being sold this year, up from almost 1.2 million in 2023.
Disappearing Act: The Rise and Fall of Ford’s F-150 Lightning
The career of Roger Fidler exemplifies a warning: Sometimes, you can predict the future but still fall victim to it. Three decades ago, Mr. Fidler was a media executive promoting a vision of the future for newspapers. The rise of digital technology would allow for news to be accessed on portable devices all day long, […]Read More
Roger Fidler has had a front-row seat to the digital revolution in the newspaper industry. Thirty years ago, he was advocating for the future of newspapers as portable digital devices that would offer multimedia content to readers. While his vision has largely come to fruition with people constantly online and engaged with news, traditional media […]Read More
President Biden will issue an executive order to restrict the sale of American data to China, Russia, and four other countries in an effort to protect sensitive information from being used for malicious purposes. The order aims to prevent personally identifying data, such as locations, health records, and genetics, from being obtained by these countries […]Read More