Google collaborates with Meta and other companies to develop digital content credentials. The goal is to provide a “nutrition label” to digital content to specify when and how a file was produced or altered—including with A.I. Google’s participation is expected to enhance trust in digital content by providing more information to users and combating disinformation. Efforts to add credentials to metadata embedded in digital files are not yet perfect, but tech companies are working on it. Adobe also has similar initiatives to improve the authenticity of digital content. Despite challenges, the need to restore trust in digital content has never been greater.
