Once you’re in you can’t get out
When Meta introduced Threads in July, intended to be a rival to X, it became the most rapidly downloaded app in history. But users complained that it had fewer features than other new platforms. Many Instagram users were upset to find they couldn’t delete Threads without giving up their Instagram accounts, too.
Instagram said it was investigating a fix, but it took until Monday night for Mr. Mosseri to announce the news, “based on feedback from our Threads community.”
The problem of privacy
The issue of deletion is part of a bigger question of Meta’s handling of data collection and privacy. The company was fined $1.3 billion and ordered to stop sending data collected on European Facebook users to the United States, and the debut of Threads was postponed in Europe because of data rules.
Britain’s privacy watchdog said it had been “clear” with Meta that users should not have to sacrifice using one service to be removed from another.
Still fighting it out to be the New Twitter
Users unimpressed with some of Twitter’s changes have searched for an alternative. But no clear challenger has emerged, though platforms such as Mastodon, Bluesky, and Threads are still vying for their favor.
Mr. Mosseri unveiled an update that will show Threads posts directly on Meta’s other platforms, Facebook and Instagram. But he said the app will not add direct messaging.