Formerly known as Twitter, X sued Media Matters in federal court on Monday for publishing research showing that ads on X appeared next to antisemitic content that led to an advertiser exodus from the platform. The lawsuit filed in U.S. District Court for the Northern District of Texas, claims that Media Matters manipulated the content to misrepresent X’s largest advertisers’ paid posts as racist and incendiary. Media Matters has confirmed the accuracy of the claims and said Mr. Musk endorsed an antisemitic post on the platform and condemned him for his behavior. Mr. Musk has erased all claims about him being antisemitic and X has asked the court to order Media Matters to take down its published research.
The streaming service has criminalized Media Matter’s conducts and also stated their commitment to protecting their advertisers. In an all-staff meeting, the executive of X encouraged employees to be fiscally responsible during a time of decreased revenue caused by advertiser pauses.