
Meta has updated its policy regarding political advertising on Facebook and Instagram, mainly triggered by artificial intelligence usage. Advertisers are now required to disclose if they have used third-party AI software in political or social issue ads. This requirement aims to regulate the use of generative AI in ads that involve sensitive topics in regulated industries. The company will also prohibit the use of its A.I.-assisted software for specific types of ads, and advertisers may use third-party A.I. tools such as DALL-E and Midjourney with proper disclosures. Furthermore, Meta will require political campaigns and marketers to disclose if they used AI tools to alter the ads, and those who fail to do so will face consequences. These changes reflect the company’s effort to address the implications of the rise of consumer artificial intelligence and prevent potential issues related to advertising technology.