At the World Economic Forum in Davos, Switzerland, Nick Clegg, president of global affairs at Meta, emphasized the urgent need to detect artificially generated content. He proposed a solution at Meta to promote technological standards that companies could use to identify markers in photo, video, and audio material signaling that the content was generated using artificial intelligence. This effort, Clegg said, would be a rallying cry for the industry to adopt standards to recognize artificial content more easily. Meta aims to address concerns ahead of the U.S. presidential election, where A.I. tools are expected to be widely used to spread fake content. Meta’s unique position as both a social network and a developer of A.I. tools gives it insight into the issue. The company is focusing on technological specifications called the IPTC and C2PA standards. Companies like Adobe are pushing for wide adoption of the C2PA standard to combat misinformation. Meta’s proposal would require companies that offer A.I. generation tools to add standards into the metadata of videos, photos, or audio files they help create. This would signal to social networks that such content was artificial. Meta’s new proposal aims to tie together efforts from other companies and organizations to combat artificially generated content.
Meta Emphasizes the Need for Industry Collaboration in Labeling A.I.-Generated Content
The career of Roger Fidler exemplifies a warning: Sometimes, you can predict the future but still fall victim to it. Three decades ago, Mr. Fidler was a media executive promoting a vision of the future for newspapers. The rise of digital technology would allow for news to be accessed on portable devices all day long, […]Read More
Roger Fidler has had a front-row seat to the digital revolution in the newspaper industry. Thirty years ago, he was advocating for the future of newspapers as portable digital devices that would offer multimedia content to readers. While his vision has largely come to fruition with people constantly online and engaged with news, traditional media […]Read More
President Biden will issue an executive order to restrict the sale of American data to China, Russia, and four other countries in an effort to protect sensitive information from being used for malicious purposes. The order aims to prevent personally identifying data, such as locations, health records, and genetics, from being obtained by these countries […]Read More