Netflix will present a live experience based on the hit show Squid Game. While the attraction aims to mimic the series, it will be a game without the death aspect. The $30 entry fee includes the chance to participate in various play activities and moral dilemmas based on the show, such as Red Light, Green Light and a nonlethal version of the Glass Bridge challenge.
For an additional charge, fans can purchase a tracksuit and even enjoy a V.I.P. cocktail lounge while observing the games. Other adaptations of Squid Game, such as an English-language competition show, a video game, and food combos, are in development. This move to expand the brand is a response to the high demand for Squid Game merchandise and the enormous popularity of the series.
However, the expansion of the show has raised questions about how true the adaptations are to the show’s critical and social commentary. While the reality show based on the series has received criticism for missing the broader critique of capitalist culture found in the original show, Netflix is determined to maintain the integrity of the brand.
Regardless of the criticism, Netflix believes that the additional Squid Game offshoots are successfully capturing public interest and attention, even as they work to distinguish each offering as a unique and distinct experience for fans to enjoy.