Google is cutting 100 employees at YouTube on Wednesday, its latest round of layoffs after cutting more than 1,000 jobs last week. The tech giant informed workers from YouTube’s operations and creator management teams that their positions were being eliminated. YouTube had 7,173 employees on Tuesday. Mary Ellen Coe, YouTube’s chief business officer, sent a note to employees saying some roles were being eliminated and affected workers would be notified by the end of the day. The layoffs mostly affect employees who support YouTube’s content creators.
YouTube has been struggling to recover from an advertising slowdown and faces strong competition from TikTok. Google has been seeking ways to cut costs and reduce bureaucracy for over a year. Andrea Faville, YouTube’s head of corporate communications, said Google is investing in its biggest priorities. The company reported over 182,000 employees at the end of September. Google began the process of shedding about 6% of its workforce a year ago.
Many tech companies have announced job reductions since the start of the year. YouTube generates revenue from ads that play before and during videos. The platform’s growth was interrupted by an ad slowdown in late 2022. YouTube is focusing on selling more subscriptions to YouTube TV and its music streaming and ad-free video streaming services. Laid-off employees have 60 days to find new roles within the company.