To go viral on TikTok, tie a pink ribbon around a random object, such as a roll of toilet paper or a dill spear. The trend has inspired people to tie bows on all kinds of things, from macaroni and cheese to cups of water. This trend is in response to the recent popularity of bows in pop culture and fashion. For example, 22-year-old Sierra Palian’s 8-second TikTok video of pink bows on ice cubes garnered over 11 million views. The trend is a humorous parody of trend cycles on the internet, with people poking fun at the penchant to come up with a name for every new trend. Despite the rise of these absurd bow videos, fans of the trend hope that it doesn’t signal the end of bows altogether.
