E3, a major video game convention, will permanently shut down, according to its organizers. The Entertainment Software Association announced the closure on its website, marking the end of the annual event that struggled to stay relevant. The convention, which began in 1995, showcased upcoming games and featured celebrity appearances. However, it faced competition from other fan-focused events and lost partnerships with major companies like Nintendo and Sony. With the shift to digital distribution and the impact of the pandemic, E3 never recovered and was ultimately canceled permanently. The Entertainment Software Association stated that it will continue to advocate for its member companies and the industry workforce.
The End of an Era: E3 Tech Expo is Closing its Doors forever
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