Underscoring TikTok’s issue is that there hasn’t been an evolution in optimal content forms. The best narrative styles for this format have not been refined by professionals. The app captures a lot of attention but doesn’t require much brainpower, leaving it vulnerable to moments when viewers lose interest. The author mentions being lured in by various types of videos but finds the content transient. The author wonders if their viewing habits and tastes are preventing TikTok’s algorithm from showing them different content. They create a new account but find similar banal content, leading them to log back in to their original account. Ultimately, the author finds TikTok’s content lacking but still holds out hope for a thrill just a swipe away.
