Universal’s concerns reflect urgent music business challenges artists’ need to make a decent living, modern licensing contracts, and the role of artificial intelligence. Music companies are adjusting to the reality that music fans’ attention is not solely on streaming outlets like Spotify or Apple Music, but also on social platforms like TikTok. TikTok’s issue involves how much leverage it is willing to relinquish to any single content partner. Music is important on TikTok, but it does not represent the entirety of the app’s experience. This may affect Universal, which is pursuing a better deal for its acts, and could hurt artists in the short term. TikTok is a vital promotional outlet, and many artists rely on the app to discover new music. However, artists also want better deals for their music and do not want to sacrifice promotion or their connection to fans. Universal’s roster of stars gives it leverage, and losing access to a library of popular songs is not good for TikTok. Apps with a music component rely on their licensing arrangements with entertainment companies, and users expect to have a broad selection.
The Mystery of TikTok’s Missing Universal Music Catalog
The career of Roger Fidler exemplifies a warning: Sometimes, you can predict the future but still fall victim to it. Three decades ago, Mr. Fidler was a media executive promoting a vision of the future for newspapers. The rise of digital technology would allow for news to be accessed on portable devices all day long, […]Read More
Roger Fidler has had a front-row seat to the digital revolution in the newspaper industry. Thirty years ago, he was advocating for the future of newspapers as portable digital devices that would offer multimedia content to readers. While his vision has largely come to fruition with people constantly online and engaged with news, traditional media […]Read More
President Biden will issue an executive order to restrict the sale of American data to China, Russia, and four other countries in an effort to protect sensitive information from being used for malicious purposes. The order aims to prevent personally identifying data, such as locations, health records, and genetics, from being obtained by these countries […]Read More