The Rise of AI-driven Product Placement in the Digital Age

Advertisers turn to A.I. to mobilize product placements H-o-l-y m-o-l-y, p-r-o-d-u-c-t p-l-a-c-e-m-e-n-t! This ancient advertising ruse now has an A.I. twist. New tech acts as a seamless way to drop virtual versions of real-world sodas or shampoos into the settings of videos on YouTube and TikTok. More creators and advertisers are grabbing this opportunity to make extra cash.
A TikTok from dancer Melissa Becraft demonstrated a Bubly poster, a PepsiCo product, hanging on her apartment wall as she danced to a Shakira song. Another duo, HiveMind, featured an animated can of Starry soda, also owned by PepsiCo, on a table during a band chat. Meanwhile, a YouTube video for the “AsianBossGirl” podcast exhibited a display of Garnier hair products. Virtual product placements have been available for years from startups and streaming services such as NBC’s Peacock and Amazon Prime. But the recent surge has taken place on social media, and it includes brief and animated messages showing sponsorships. Rembrand, a startup, is responsible for this recent wave of product placements on social media platforms, using technology for quick and easy ad purchases. However, it plans to evolve into a self-service platform by the middle of this year, with creators and brands directly connecting to run digital product placement campaigns.

News

Moms Managing Girl Influencers: A Marketplace Stalked by Men

Elissa began receiving threatening messages early last year from a person calling themselves “Instamodelfan” targeting her daughter’s Instagram account. Despite having over 100,000 followers, the account has been under scrutiny for potentially exploiting children in exchange for money. However, the issue runs deeper than that. Research from The New York Times found that the platform […]

Read More
News

Insights from The Times’s Investigation of Child Influencers

Instagram maintains the 13-year-old minimum age for accounts, but parents can take control, largely for their daughters’ ambitions to become influencers. Parents initiate their child’s modeling career or gain favor from clothing brands, but a dark subculture emerges, controlled by men attracted to minors, as per The New York Times. The emergence of mom-run profiles […]

Read More
News

Rising Threat: China’s Growing Cyber Espionage and the New Vulnerability

Beijing’s Networks Expanding Hacking Efforts China has spread its hacking reach with new tools that exploit computer vulnerabilities and a network of contracted vendors. The large scale of China’s hacking operations poses a significant threat, with the FBI reporting China’s hacking program to be larger than all major nations combined. The U.S. has tracked consistent […]

Read More